SEM can also be used effectively as a tool to determine if a product / service have a market, and if the customers actually would be willing to pay for it.
Search Engine Marketing (SEM)
Types:Google Advertising Retainer
Website Report
Google Advertising is among the most effective lead generation marketing tool today.
And we are the most effective per money spent Google Advertising agency you can find in Singapore.
Talk to us to find out more.
在网上（谷歌）打广告，
是其中一个最有效的宣传方式。
我们有信心以最省的方式，
达到您的宣传目标！
想多加了解，不妨和我们联系。
Joji's google advertising service employs both the attrition strategy and the wide cast strategy that maximises returns at minimal cost.
Details:
- monthly management & adjustments
- limited to 1 target market
- allows change of daily budget when required
- monthly SEM report
- not inclusive of advertising budget
- Retainer Cycle : 6 months
- Payment: 100% upfront before retainer start
Joji's Website SEO Reports contains all the vital information that displays the health of the website, and by extension, the health of the business.
Details:
- monthly report of all the major statistics
- analysis report interpreting the statistics
- Retainer Cycle : 6 months
- Payment: 100% upfront before retainer start
Aggressive Campaign
To drive traffic aggressively via Google Advertising without regard for cost. Usually used for limited, short term marketing campaigns to drive sales or traffic to the website/webpage.
Aggr.CPC
Cost Per Click priced aggressively so that the ads will appear on the 1st page of the SERP (search engine result page)
Est.Conv(Aggr)
Based on the estimated conversion rate of 1% (or 1 sale for every 100 clicks) for the aggressive SEM strategy
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Sustained Campaign
Using Joji's proprietary Attritional SEM Strategy, to maintain long term google ads presence at cost efficient rates.
Sust.CPC
Cost Per Click priced according to Joji's Attritional SEM Strategy
Rec.Budget
Recommended monthly advertising budget for the Sustained SEM Campaign. This figure however does not include the SEM retainer fee if you are running your campaign with Joji.
Est.Clicks
Estimated number of clicks per month based on the recommended budget in a sustained campaign.
SEM Estimates
Estimated cost per click (CPC) or the Cost of Google Advertising for the respective industries. Singapore market only.
disclaimer: the estimated CPC or cost of Google advertising is for general reference only, actual costing may differ according to market conditions, campaign settings and target market segment.
last updated: 16 January 2019
| Industry | Aggr.CPC | Est.Conv(Aggr) | Sust.CPC | Rec.Budget | Est.Clicks |
| car sales | 1.45 | 139.00 | 0.30 | 300/mth | 1100 |
| car rental | 1.56 | 64.00 | 0.30 | 240/mth | 1200 |
| car repair | 2.07 | 174.42 | 0.44 | 100/mth | 220 |
| insurance | 1.83 | 185.00 | 0.80 | 320/mth | 660 |
| real estate | 1.55 | 64.67 | 0.80 | 290/mth | 610 |
| hotel | 1.65 | 166.67 | 0.30 | 380/mth | 2300 |
| private hire car | 1.67 | 61.00 | 0.70 | 150/mth | 260 |
| tuition | 2.20 | 218.75 | 0.80 | 300/mth | 450 |
| childcare / kindergarten | 1.77 | 173.68 | 0.60 | 250/mth | 540 |
| aircon repair | 1.81 | 190.90 | 1.00 | 330/mth | 440 |
| interior design | 1.98 | 209.09 | 0.80 | 170/mth | 300 |
| electrical work | 1.66 | 164.1 | 0.80 | 220/mth | 380 |
| painting/furnishing | 1.81 | 180.33 | 0.70 | 160/mth | 310 |
| photography | 2.11 | 211.11 | 1.20 | 190/mth | 210 |
| printing | 1.57 | 156.90 | 0.80 | 160/mth | 240 |
| shirt printing | 1.62 | 161.29 | 0.80 | 250/mth | 380 |
| web / graphic design | 1.61 | 164.38 | 1.00 | 280/mth | 420 |
| beauty / hair salon | 1.20 | 118.75 | 0.50 | 210/mth | 540 |
| hair care / growth | 1.58 | 156.52 | 0.50 | 56/mth | 150 |
| slimming centre | 2.02 | 207.54 | 1.00 | 160/mth | 210 |
| cosmetic surgery | 2.15 | 215.38 | 2.00 | 230/mth | 170 |
| facial / spa | 1.40 | 141.17 | 0.60 | 350/mth | 840 |
| massage | 0.80 | 80.56 | 0.20 | 180/mth | 1200 |
Contact us via enquiry@joji.com.sg for more information about Joji's Attritional SEM Strategy and how Search Engine Marketing (SEM) could be the sales/lead generation solution for your company.